At Ludo, we use both natural and synthetic ingredients. Although we love using botanical materials for the quality and character they bring to our formulations, they are not always the safest option. On certain occasions, synthetic ingredients can be less allergenic and safer to use than certain naturals.

We have partnered with a world-class perfumer and suppliers to ensure we are using sustainable natural materials, thus being respectful of the environment. As an eco-conscious brand, we may choose to use nature-identical molecules because it is a more sustainable and responsible choice as well as offering a broader creative palette to our perfumer.